Active Neighbours • Healthy Community

Rationale for design of new Trailblazers logo

• Combines flame and bison imagery in the icon
• Uses a cool, earthy colour palette (navy, green and grey) that presents a bold and strong look
• Text is kept angled and bold to convey the idea of moving forward, playing on the Trailblazer theme

• Active – creates an obvious link to many of the programs available through South Winnipeg Trailblazers – and links well with the momentum of the name, Trailblazers
• Neighbours – is friendly, builds on the sense of community and can help everyone in your catchment feel that they belong
• Healthy – the outcome of being active
• Community – the broader concept of all neighbours
• Active Neighbours – this is the mission – what goes on every day
• Healthy Community – this is the vision or the outcome – when you have active neighbours, you’re going to have a healthy community

A big thanks to Change Makers for helping make this possible.